The average 21-year-old has spent 2,000 to 3,000 hours reading books and more than three times that playing video games. That makes the average Millennial very close to being a gaming expert!
So, why should this matter?
As communicators, there is an opportunity to appeal to Millennial employees by combining reward systems with game mechanics. The result: increased employee engagement, learning and retention of information.
icandi CQ was tasked by one of the big four banks to educate staff about ways to prevent cybercrime. Instead of developing a lengthy training manual on what cybercrime is and how to prevent it, we developed an interactive online employee game – CYBERSAFE.
The game invited players to beat the clock by answering a series of weekly questions, with tips provided to assist players to move on to the next level. Competition was a key element. The live leader board encouraged players to view and move up the ladder and finish in the Top 10 to claim digital prizes. In playing CYBERSAFE, staff were competing and learning about cybercrime while being rewarded.
The campaign launch made cybercrime personal by placing fake digital devices (life-like cellphones, laptops, etc), in high-traffic areas to highlight how easy it is to leave digital information open to fraud. The messaging encouraged staff to go online to “play the game, crack the code and open the CYBERSAFE”.
The online employee game provided an instant, authentic, connected and measurable way to engage with and educate employees over various locations over a number of weeks.
If you’re interested in gamifying employee communication and education in your organisation, let’s connect for a coffee and chat. Get in touch.