icandiCQ, previously icandi COMMUNICATIONS, has reshaped their brand. As a communication, marketing and brand agency, icandiCQ delivers fresh, intelligent and creative results for clients like Nedbank, KPMG, Arrowhead, Basil Read, Hendler&Hart, HiP, Tower Bridge Trade Services, GroFin, Old Mutual, Nestle and many other blue-chip companies.

The agency applied the same principles that they apply in interrogating a client’s brand to evolve their brand to better reflect the company’s essence, culture and service. As a result, the name has evolved to icandiCQ with a new look and logo to reflect the brand.

CQ is the CREATIVE INTELLIGENCE the agency brings to any marketing, brand or communication challenge. CREATIVE INTELLIGENCE is the ability to combine imaginative, inventive and inspiring thoughts. It’s not about thinking outside the box – it’s about breaking the box and moulding a new shape so that the agency’s creative thinking aligns to their clients’ changing business needs.

The new logo is red and silver, capturing the brand personality – red reflecting action, confidence, courage, vitality, passion and creativity; silver reflecting security, reliability, intelligence and maturity.