The importance of powerful and authentic brand positioning within a competitive market is undeniable, but often the most important component, especially when launching a new brand or positioning campaign is overlooked – employees.

When your employees have a strong connection and understanding of the company’s brand, they can be your most valuable brand advocates. But, this is not as simple as ticking a few tactical internal communication boxes.

Read our article on brand internalisation for some insights on implementing an internal brand programme that will take your staff from employees to brand advocates who live and breathe your brand.