COMPANIES WITH EFFECTIVE INTERNAL COMMUNICATION TOOLS HAVE DISTINCT COMPETITIVE ADVANTAGES OVER THOSE THAT DO NOT. Their employees: Feel connected to the organisation Believe in the company’s brand promise Believe in what the brand is trying to achieve Self-define...
DEFINING YOUR PURPOSE Despite what business leaders may believe to be true for their organisation’s communication strategy, in fact today, as much as 44% of employees do not feel senior leaders are providing clear direction about where their organisation is headed...
