Showcasing a corporate journey

SABRIC appointed icandi CQ to develop a campaign that would celebrate their company anniversary and showcase their 20-year journey.

An online timeline was developed showcasing key moments in their history.
This interactive microsite was the primary platform for the campaign. Driving awareness of the pivotal role SABRIC has played in South Africa’s banking environment over the past two decades.

Counting down through social engagement

A social media campaign was developed where over 20 days we counted down to their birthday with a daily post celebrating 20 years of passion, people and purpose and every milestone in between. These posts took viewers to the microsite where they could interact more with the digital timeline of achievements.