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The importance of having a clear inside-out brand strategy from the start
Your brand is your promise to your employees and your customers. It’s how your customers perceive you as a company, product, or service and the trust they place in you to deliver on it.

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Latest Article

The importance of having a clear inside-out brand strategy from the start
Your brand is your promise to your employees and your customers. It’s how your customers perceive you as a company, product, or service and the trust they place in you to deliver on it.

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Learn with us

Are you looking for insights on topics ranging from building a purpose-led brand to creating meaningful leadership communication to effectiveness in brand design?

Our team regularly share insights and learnings.Why? Because at icandi CQ we care about being relevant and learning and growing. We value diversity in thinking and challenge mediocrity.

Most of all we’re obsessed with adding Creative Intelligence (CQ).

Internal communications and your brand purpose

It is essential to establish a brand purpose before you can enact a marketing strategy for your business. This is because while a marketing strategy looks outside the company for consumer response and financial reward…

Does your EVP drive work-life integration in 2023?

What is valuable to you? Time? Money? Flexibility? And is it the same for the employee on the far corner of your Teams screen? The question of how people find value in what they do…

Can a company podcast build a more engaged workforce?

Right now, over 475 million people are actively listening to podcasts around the world. In South Africa, the current market for podcasting is 16 million people and growing.

How effective communication research can improve internal communications

As a discipline, internal communication and its landscape is changing rapidly, yet often measurement remains a challenge.  Global Survey among internal communicators in 2016 indicated that while 95 percent of participants considered measuring the impact of their communications as extremely important.

Change is not an event, it’s a communications strategy

Change is constant. It’s no longer an event we manage, it’s a mindset we need to shift and support – starting with internal communications.

Ready to build your brand from the inside, out?