PR & Corporate Communications
Ulwazi Lwethu
Portal launch
Launching African Language readers
The Zenex Foundation appointed icandi CQ to design the UX and front-end of a portal that gives access to a collection of 1 430 African Language Readers and Storybooks for Foundation Phase learners.
icandi CQ created a UX experience to ensure a streamlined experience for multiple audiences – from educators to parents.
We then developed an end-to-end launch campaign that included a launch event at the National Library of South Africa. The event was attended by government, public and private sector influences and educators.
icandi CQ provided an end-to-end service which included:
Event theming
Speech writing
Presentation development
Launch video
Collateral design
Décor
Entertainment
And overall event management
Our PR specialists ensured media attendance and coverage which launched a post-event social media and PR campaign.
Our PR specialists ensured media attendance and coverage which launched a post-event social media and PR campaign.
Results:
• 90% Positive Media Sentiment
• 70% Coverage in Tier 1 Media
• AVE Value: R724,601
• PR Value: R2 173 803
• Reach: 2 336 790