The Zenex Foundation appointed icandi CQ to design the UX and front-end of a portal that gives access to a collection of 1 430 African Language Readers and Storybooks for Foundation Phase learners. icandi CQ created a UX experience to ensure a streamlined experience for multiple audiences – from educators to parents. We then developed an end-to-end launch campaign that included a launch event at the National Library of South Africa. The event was attended by government, public and private sector influences and educators.

Our PR specialists ensured media attendance and coverage which launched a post-event social media and PR campaign.

Results:

• 90% Positive Media Sentiment
• 70% Coverage in Tier 1 Media
• AVE Value: R724,601
• PR Value: R2 173 803
• Reach: 2 336 790